2017 Content Automation Trends Report

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The research, conducted in conjunction with InfoTrends, provides insights into current practices for managing content throughout its lifecycle and uncovers the challenges faced by content teams. Quark and InfoTrends surveyed 252 large enterprises worldwide with respondents spanning a range of industry sectors, departments and job roles. Explore all of the details in this 42 page report.

Key Findings:

  • Businesses spend on average $779K a year on content-related technology and the highest budgets reported are in financial services ($1.4M in 2017).
  • The key objective driving businesses to invest in content-related technology is improving customer satisfaction, which mirrors results from 2016. However, efforts to reduce costs and improve compliance increased noticeably between 2016 and 2017.
  • Digital transformation initiatives are driving a focus on content. The top two initiatives noted by respondents are improving the intranet/portal content consumption experience for employees and moving content online.
  • Email and PDF are still major pain points. Most respondents indicated they spend too much time managing content and have difficulties with PDF (70%) and email (78%) as tools for reviewing content.
  • Most businesses do not accurately know who is consuming their content (13%) or on which device it is being consumed (14%). Meanwhile, stakeholders continue to require an increasing amount of Web and mobile content.
  • The use of Artificial Intelligence (AI) or machine learning technology for content is still very nascent with the strongest application found in customer service-related content (22%).

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