The State of Sales Enablement Report

An expensive failure.

During the last 4 years, Docurated's software has indexed over 3 billion content objects, monitored how pitches and documents are used throughout the sales cycle, and suggested the best story for salespeople to use in countless deals. These capabilities have enabled them to amass a great deal of intelligence about the state of sales enablement and form the basis of their report.

The data has reveals some hard truths about the state of sales enablement. Some of the areas they cover include:
  • Marketing has no idea how many unique situations Sales finds themselves in
  • Sales does not realize how much high quality content Marketing creates
  • The volume of enterprise content is greatly underestimated

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