State of Sales Productivity 2017

This report captures anonymized data collected by Docurated’s cloud-based solution and a survey of 127 Tech Sales and Marketing Executives. The report examines the key sales productivity trends and challenges facing Sales and Marketing Executives.

This report found that 56% of teams are expected to hit growth goals that are at least 20% higher than last year. Meanwhile, high performing organizations are continuing to invest more and more in productivity solutions - $20,000 per rep per year - yet almost 50% of organizations have zero or limited means to measure results
Topics covered:
  • How companies prioritize (and invest) in productivity initiatives
  • The top challenges in sales productivity
  • Recommendations on how to improve sales productivity
  • How sales reps spend their time

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