The market for digital content management for sales (DCMS) is maturing rapidly, and becoming a heavily contested marketplace. With an ever expanding roster of potential vendors, how should IT, sales, and marketing teams evaluate solutions?
Gartner’s new Market Guide for Digital Content Management for Sales provides in-depth insight on content management solutions for sales enablement teams. Application leaders supporting sales must use the Market Guide to understand the key offerings and make sound investment decisions.Access your copy to learn more, including how:
Gartner [Market Guide for Digital Content Management for Sales], [Tad Travis, Todd Berkowitz, Guneet Bharaj, Melissa A. Hilbert], [Publication date 17 November 2017]
- Digital content management for sales (DCMS) vendors have expanded the breadth and depth of their offerings in the past year, with many adding API-based platform capabilities.
- DCMS technology is broadly applicable to all B2B industries and sales use cases, as well as long-cycle B2C sales use cases
- Content recommendations based on predictive analytics and artificial intelligence algorithms are a core capability for this market
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